Understanding profit margin is essential for evaluating the profitability of a business. Follow these steps:
The cost of goods sold (COGS) includes the expenses directly related to producing or purchasing the product.
Example: ₨30
Revenue is the amount you sell the product for.
Example: ₨50
Gross profit is the difference between revenue and COGS.
Example: 50 - 30 = 20
To find the profit margin, divide gross profit by revenue and express it as a percentage.
Example: (20 / 50) × 100 = 40%
Thus, the profit margin is 40%.
Since Profit = Revenue - Costs, an alternative formula is:
Revenue Calculation:
Revenue = (Profit / Margin) × 100
Cost Calculation:
Costs = Revenue - ((Margin × Revenue) / 100)
The terms margin, profit margin, gross margin, and gross profit margin are often used interchangeably. Typically, COGS does not include additional expenses such as marketing, transportation, or administrative costs.
While profit margin and markup are related, they differ:
Example: If an item costs ₨30 and is sold for ₨50, the profit margin is 40%, but the markup is 66.67%.
For more details on topics such as gross vs. net profit margin, calculating specific margins (10%, 20%, or 30%), and understanding margin versus profit, please refer to our comprehensive help documentation.